About the project
In these times, Millennials are looking for ways to improve their quality of life, and among some aspects that include this search, is eating better. The healthiest, freshest and at a fair price. Time is also important for this group of people, so they seek to dedicate it no more than is necessary to meet this need. Food Market seeks to be a platform focused on Millennials that covers two of the most important aspects that we mentioned above.
The Challenge
The problem we have focused on solving is above all to ensure that the generation of Millennials who seek to improve their quality of life, find in Food Market the way to eat healthier, in addition to acquiring fresher product.
Goals
User: That the user who seeks to eat healthier and consume fresher products, choose Food Market as the application that helps them achieve this goal.
Product: To be the platform that Millennials use as the first option to eat healthier, as well as to improve the quality of the food they consume.
Results
The result is an aesthetically attractive, intuitive platform with a pleasant experience for the user.
Design System
Styles
Atoms
Molecules
Organisms
Benchmark
We take as reference two platforms that focus on providing recipes, one of them seeks to provide simple preparation recipes. In both, the architecture of their sites has seemed to us that they manage to organize the information in such a way that the interaction is pleasant and simple, points that we take into account for our platform. The aesthetics in *Simply Recipes* have seemed more homemade to us; It highlights the link between food and person and the relationship that happens between the two, resulting in great food. This conclusion has been an important point when developing our product.
Arla food, has several characteristics that seem perfectly designed to us. In this platform, there is the simplicity with which they have decided to explain the process to develop the recipes, also, although it seems that it has not been intentional. They have brought us closer thanks to a functionality that we consider underutilized within your platform, you have to use it in a better way on our platform.
Arla
Simply
Results
Medium
High
How it works
When you get to the home page, the platform will ask you to start the adventure, it will immediately tell you briefly what it is about, it will ask that once you have read the short but forceful explanation, the next step will be to enter your budget, once this is done, the options of trip that according to your budget you can choose. Finally after reviewing the different options you can make your reservation and payment. Are you ready for the adventure?
